Okay, let's cut the crap and look at the numbers. Canary Capital's XRP ETF (XRPC) launched on Nasdaq and immediately pulled in $58 million in day-one trading volume. Fifty-eight million. That's not chump change. In fact, it's enough to make BSOL, Bitwise's Solana ETF, look like it was playing in the minor leagues (BSOL only managed $57 million on its first day, though it did follow up with a respectable $72 million the next). Canary's spot XRP ETF generates $58 million in day-one trading volume surpassing Bitwise's SOL ETF launch total
Balchunas over at Bloomberg is calling XRPC's debut the biggest ETF launch of the year. Strong words. And while I generally try to avoid hyperbole, the data here is pretty clear. This isn't just another crypto ETF limping onto the scene; it's making a statement.
But here’s the question that should be on everyone’s mind: Is this genuine institutional interest in XRP, or just a flash in the pan fueled by pent-up demand and clever marketing? Because let's be honest, the crypto world is no stranger to manufactured hype.
Here's where things get a little more interesting. While the XRPC ETF was busy shattering records, the price of XRP itself took a hit, dropping about 4% to $2.30. That's a discrepancy worth noting. You'd expect a surge in ETF trading volume to correlate with a price increase in the underlying asset. The fact that it didn't suggests something else is at play.
Perhaps the ETF volume is driven by short-term speculators looking to make a quick buck on volatility, rather than long-term investors who genuinely believe in the future of XRP. Or maybe it's simply a case of "buy the rumor, sell the news." The ETF launch was heavily anticipated, and now that it's finally here, some investors may be taking profits.
It’s also worth pointing out that REX Shares launched an XRP ETF (XRPR) back in September, and it pulled in a respectable $37.7 million on day one. But let's be clear: XRPR isn’t a pure spot XRP ETF. It invests at least 40% of its assets into other XRP-related ETFs. (A fund that holds other funds? It's ETFs all the way down.) The market clearly craved direct exposure, which is why XRPC blew it out of the water.

I've looked at hundreds of these filings, and this particular launch dynamic is unusual. Typically, a successful ETF launch lifts the underlying asset. The opposite is happening here.
And this is the part of the report that I find genuinely puzzling. The volume numbers are undeniable. The market wants an XRP ETF. But the price action tells a different story.
Bitwise CIO Matt Hogan made an interesting point on X (formerly Twitter): "You'd rather have 20% of people love an asset than 80% of people kinda vaguely like it. ETFs die from apathy, not disagreement." He's right, of course. Passion drives volume. But passion can also be blinding.
The question now is whether this initial burst of enthusiasm can be sustained. Or will XRPC become just another forgotten ETF, languishing in obscurity as the crypto market moves on to the next shiny object?
The fact that the SEC shutdown temporarily delayed the launch of these ETFs only adds to the uncertainty. Now that the floodgates are open, we're likely to see a wave of competing XRP ETFs hitting the market. Franklin Templeton, Bitwise, ProShares, CoinShares – they're all lining up to get a piece of the action.
The competition is good for investors, but it also means that XRPC will have to work hard to maintain its early lead. It’s a marathon, not a sprint.
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